ISKA’s identity was built to reflect contrast the meeting point of hot and cold, energy and calm. We introduced a palette that nods to heat and ice without tipping into clichés: warm, earthy tones set against clean, cool shades. The balance keeps the brand both approachable and premium. The logo itself was modelled on the physical experience of an ice bath. Circular, immersive, and grounded in simplicity, it gives a subtle visual cue to the practice at the heart of ISKA. Combined with modern typography and a calm, confident tone of voice, the branding feels representative of the experience while remaining versatile across digital and physical spaces.