BRANDING IDENTITY

Pure Wellness

Pure Wellness stands as a pioneering consultancy in the wellness world. As the foundational concept behind sister brands Pure Longevity and Pure Wild, Pure Wellness offers a versatile and adaptable consultancy service for wellness clinics globally. The identity of Pure Wellness is anchored in the ability to create bespoke wellness experiences that are both inclusive and exclusive to each unique location. Every implementation of the concept feels organic and intrinsic, fostering a genuine and holistic wellness experience.

LOGO IDENTITY BY TRKD|OUT STUDIOS

Brand workshop

Pure Wellness was created as part of a family of sister brands - Pure Wellness, Pure Longevity, and Pure Wild. Each brand speaks to a different dimension of wellbeing: everyday balance, long-term vitality, and connection with nature. Distinct yet connected, they work alone or together to offer a complete wellness journey. For Pure Wellness, we shaped a calm, friendly, and premium identity, with design cues that reflect balance and restoration while keeping the voice approachable and expert.

Pure Wellness was developed as part of a wider ecosystem of sister brands - Pure Wellness, Pure Longevity, and Pure Wild. The task was to create a visual and verbal identity that could live confidently on its own, while also fitting seamlessly within the broader family. Each brand speaks to a different dimension of wellbeing: Pure Wellness focuses on everyday health and balance, Pure Longevity looks at preventative care and long-term vitality, while Pure Wild taps into movement and connection in nature. Distinct but connected, they can be offered individually or as a combined package, giving clients a complete wellness journey. For Pure Wellness, we built an identity that feels calm, friendly, and premium. The design language nods to balance and restoration, with a clear, welcoming tone of voice that makes the brand approachable while maintaining its sense of expertise.

Icons

Each of the three sister brands - Pure Wellness, Pure Longevity, and Pure Wild - possesses a distinct brand icon and colour palette that plays a crucial role in their identity and recognition. These icons are not only symbolic representations of each brand’s ethos but also serve as key visual differentiators in various communication platforms.

BRAND COLOURS BY TRKD|OUT STUDIOS

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