The Boot Lab

Category

Branding

Website content

Website design

Multilingual 

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Bio

The Boot Lab is one of Méribel’s most established names in ski boot fitting, known for expertise and precision on the mountain. With a loyal client base and international audience, the brand required a digital presence to match its reputation.

 

Challenge

Despite ranking highly on Google, The Boot Lab’s existing website was visually outdated and failed to reflect the quality of its service. TRKD|OUT Studios was tasked with building a new multilingual site that balanced aesthetics and user experience with technical SEO performance - ensuring this seasonal business could maintain visibility and continue to capture bookings during its busiest winter months.

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ROI + value

As expected, a short-term dip in SEO followed the platform migration. However, within weeks the new site delivered an influx of visitors, with significant numbers flowing directly to the booking platform. Early performance shows not only a return to previous rankings but also improved conversion rates, with steady traffic even in pre-season months from September onwards.

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Testimonial

“I was really nervous about changing platforms as so much of our business comes through the website, and I was worried about the SEO dip. The TRKD|OUT team made us feel safe at every stage, clearly explaining the process and giving us a forward strategy for Google Search Console. It’s been a seamless transition and we’re already seeing the benefits.”​

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Tom Pinches

Director/Owner of The Boot Lab